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Email Hygiene / E-Mail Hygiene

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Email Hygiene / E-Mail Hygiene - definition(s)

Email Hygiene - A process whereby data is put through a process stripping out any invalid domain names and incorrect email structures, profanities, harvested addresses and potential spam traps, ensuring that only valid email addresses are used for broadcasts.

[Category=Database Marketing ]

Source: DBG, 04 May 2011 08:03:41, External 

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