Exact Date of Birth

Exact Date of Birth - Age is one of the important demographic facts about consumer. Through overlays with Driver's Licenses a large proportion of Age Data on major consumer files includes the day, month and date of birth. The balance of age codes are usually in one or two-year ranges, part of which is compiled.

[Category=Database Marketing ]

Source: Postcom, 03 March 2010 10:45:38, http://postcom.org/public/admail_image/glossary.htm