Choose Index below for a list of all words and phrases defined in this glossary.
Eyeball a List - Visually reviewing output of a list on cheshire or sheet list to check the validity of the data. This should be done prior to mailing or use by the buyer of the list. Things to look for: Geography, Sex, Selection, Duplication, Two-Line Addresses, 9-Digit Zip Code, SIC Classification (Fifth Digit Zip, if used as a select).
[Category=Database Marketing ]
Source: Postcom, 03 March 2010 10:48:32, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl