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Eyeball a List

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Eyeball a List - definition(s)

Eyeball a List - Visually reviewing output of a list on cheshire or sheet list to check the validity of the data. This should be done prior to mailing or use by the buyer of the list. Things to look for: Geography, Sex, Selection, Duplication, Two-Line Addresses, 9-Digit Zip Code, SIC Classification (Fifth Digit Zip, if used as a select).

[Category=Database Marketing ]

Source: Postcom, 03 March 2010 10:48:32, External






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