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Fulfillment - definitions

Fulfillment - All activities to get in the mail stream performed after printed pieces and mailing list data are delivered to the mailing service plant; also refers to the physical handling of an order, or an information request, or a premium or a refund. (Should not be confused with subscription fulfillment which requires unique computer programming.)

[Category=Database Marketing ]

Source: Postcom, 08 March 2010 10:27:00, External

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Fulfillment - The active of delivering products and services ordered.

[Category=Direct Marketing ]

Source: Digital Formatting Services, 25 December 2011 09:11:20, External

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