Choose Index below for a list of all words and phrases defined in this glossary.
Gains Chart - An aggregate table showing the range of predicted consumer response rates for the best to worst prospects.
[Category=Database Marketing ]
Source: Postcom, 09 March 2010 14:07:01, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl