Choose Index below for a list of all words and phrases defined in this glossary.
Genderization - A program run to add gender to mailing lists (based on first names where available). Sex is a useful selection factor in the list business.
[Category=Database Marketing ]
Source: Postcom, 09 March 2010 14:08:08, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl