Choose Index below for a list of all words and phrases defined in this glossary.


index | Index

Genderization - definition(s)

Genderization - A program run to add gender to mailing lists (based on first names where available). Sex is a useful selection factor in the list business.

[Category=Database Marketing ]

Source: Postcom, 09 March 2010 14:08:08, External




Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: