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Generic Coding

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Generic Coding - definition(s)

Generic Coding - A form of coding (either initially by key, or transmitted later by means of a lookup table) which utilizes a single character to compare results of mail order sales by mediums within each media. Generic coding makes it possible for the computer to produce basic report data assembled by major source.

[Category=Database Marketing ]

Source: Postcom, 19 February 2010 10:40:14, External






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