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Generic Key Code

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Generic Key Code - definition(s)

Key Code - Generic - A form of hierarchical coding in which promotional vehicles can be analyzed within type of media -- newspapers, magazines, Sunday supplements, self-standing stuffers, mailing lists, radio and promotion, TV promotion, take-ones, and so on.

[Category=Database Marketing ]

Source: Postcom, 13 March 2010 09:48:06, External






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