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Hotline / Hot Line

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Hotline / Hot Line - definitions

Hotline - A hotline is a segment of a mailing list that represents people who have recent transactions with the list owner. These may be buyers or subscribers who purchased in the last 30, 60, or 90 days. The hotline is a desirable segment of the mailing list because it has been proven to be a generally more responsive segment. As such, hotlines typically cost a bit more to rent.

[Category=Database Marketing ]

Source: NextMark, 08 August 2009 11:06:38, ?glossaryTermId=a0800000000DiAYAA0 External

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Hot Line - The most recent buyers on a list which undergoes periodic updating. (Those who have just purchased by mail are the most likely buyers of other products and services by mail.)

[Category=Database Marketing ]

Source: Postcom, 11 March 2010 09:12:27, External

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