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Households - definition(s)

Households - All lists are delivered to households (homes) or to non-households. Households are selectable on a demographic basis. Householders (consumers) may be selectable on a psychographic basis.

[Category=Database Marketing ]

Source: Postcom, 11 March 2010 09:15:57, External





Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: