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Kansei - definition(s)

Kansei - Kansei engineering is a consumer-oriented technology process used to develop products. It uses the consumer's feelings (kansei) as a guideline in creating the product. In order to do Kansei engineering, one must first determine the Kansei words suitable for the product to be designed. Designers would then create different concepts out of these words. After creating the concepts, these concepts would then be presented to the consumers and rated with the same Kansei words gathered before to determine if the product has matched the Kansei. The rating test contains scales of 1 to 5 with antonym Kansei words on both ends. The process may continue to cycle until the people involved in the development are satisfied with the results.

[Category=Quality ]

Source: The Quality Portal, 13 April 2011 08:00:05, External




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