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Key Code

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Key Code - definitions

Key Code - A key code is a code made up of numbers and letters that uniquely identifies the source of that name so results can be tracked, measured, and attributed to the mailing list. Key codes enable you to make better marketing decisions based on those results. When orders arrive, it is important to capture the key code information at the time of purchase. In cases where that is not possible, a process called "match back" or "implied response attribution" can be used to match unattributed sales to the promotional efforts that caused them.

[Category=Database Marketing ]

Source: NextMark, 10 August 2009 10:13:07, http://www.nextlossary/definition.jsp?glossaryTermId=a0800000000DiAxAAK External

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Key Code - A means utilized to identify a given promotional effort so response can be identified and tracked and measured.

[Category=Database Marketing ]

Source: Postcom, 13 March 2010 09:47:14, External

Key Code - A code, made up of numbers and letters, that provides a unique identification for marketing purposes in order to track and measure results for a mailing or mailing list.

[Category=Direct Marketing ]

Source: Digital Formatting Services, 26 December 2011 09:19:24, External 

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: