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Lead Generation

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Lead Generation - definitions

Lead Generation - lead generation is the process of finding potential customers that have a qualified interest in a product or service.

Source: NextMark, 10 August 2009 10:18:38, ?glossaryTermId=a0800000000F0aZAAS External

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Lead Generation - A marketing tool used to obtain the contact information of potential customers by generating interest in or inquiries for products or services.

[Category=Direct Marketing ]

Source: Digital Formatting Services, 27 December 2011 08:57:15, External

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