Choose Index below for a list of all words and phrases defined in this glossary.

Lifestyle Selectivity

index | Index

Lifestyle Selectivity - definition(s)

Lifestyle Selectivity - List professionals seek actual proof of lifestyle habits through lists indicating what people need, what people read, what people buy, what people own, what people join, and what people support. Major lists based on consumer surveys provide data on hobbies, ownership, and interests.

[Category=Database Marketing ]

Source: Postcom, 14 March 2010 11:03:18, External





Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: