Choose Index below for a list of all words and phrases defined in this glossary.
Lift - lift is the improvement in response, from a mailing list or prospect database, resulting from the application of statistical modeling or segmentation.
Source: NextMark, 11 August 2009 14:43:27, www.nextmark.com/ index/definition.jsp?glossaryTermId=a0800000000F8epAAC
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl