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List Enhancement

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List Enhancement - definition(s)

List Enhancement - The transfer via overlay of data elements from one list to another; to differentiate from augmentation list enhancement occasionally means the adding of data from inside sources (as an executive to a business file) while augmentation is enhancement from outside sources.

[Category=Database Marketing ]

Source: Postcom, 15 March 2010 09:30:56, http://postcom.org/public/admail_image/glossary.htm External

 

 

 

 


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl