Choose Index below for a list of all words and phrases defined in this glossary.
List Franchise - Major compilers often provide copies of all or parts of their files on a franchise basis to list wholesalers and mailing shops. Most such contracts are for a short period of years. The list may be paid for on a fee basis or, particularly on large files, on a royalty basis.
[Category=Database Marketing ]
Source: Postcom, 16 March 2010 08:55:48, http://postcom.org/public/admail_image/glossary.htm
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