Choose Index below for a list of all words and phrases defined in this glossary.
List Rental History - A report showing tests and continuations by users of a given list. This usage record, exclusive to each broker or to the list manager, is the key to list recommendations. Historical data can be maintained by list, mailer, product or source of business. Repeat usage by mailers by name is perhaps the most important information desired by a knowledgeable direct marketer.
[Category=Database Marketing ]
Source: Postcom, 16 March 2010 09:04:03, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl