Choose Index below for a list of all words and phrases defined in this glossary.
List Rental - A list rental is is the purchase of a response or compiled mailing list for one-time use.
[Category=Database Marketing ]
Source: NextMark, 12 August 2009 09:04:51, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000EzzhAAC
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List Rental - An arrangement in which a mailer obtains the right to mail the list owned by another on a one-time basis at an agreed upon cost per thousand names.
[Category=Database Marketing ]
Source: Postcom, 16 March 2010 09:03:22, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl