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Loss Leader

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Loss Leader - A loss leader is a product or service that is sold below cost to attract customers to more profitable offers.

Source: NextMark, 12 August 2009 09:07:02, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000F8fVAAS


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl