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Mail Plan

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Mail Plan - definition(s)

Mail Plan - A mailing using records based on specific criteria to target a select group of people. The selection of segments of the house file to mail during a given period plus those outside lists to be continued as well as new lists to test. Utilizing answers to "what if" scenarios, many direct marketers are now producing mail plans via computer.

[Category=Database Marketing ]

Source: Postcom, 18 March 2010 09:49:19, External






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