Choose Index below for a list of all words and phrases defined in this glossary.
Mail Preference Service - The mail preference service is a service provided by the DMA that enables individuals to have their names and addresses removed from mailing lists. These names are made available to both members and non-members of the association. For those individuals who specify they would like to receive more mail, special instructions for this purpose are forwarded.
[Category=Database Marketing ]
Source: NextMark, 13 August 2009 09:43:15, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000DhxuAAC
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Mail Preference Service - A well advertised program of the DMA providing a means to consumers to remove their names from a large number of mailings. When this same service provided a means to consumers to add their names to get more mail, two of three opted to add, only one-third to remove.
[Category=Database Marketing ]
Source: Postcom, 18 March 2010 09:50:25, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl