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Mailer Service Bureau

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Mailer Service Bureau - A mailer service bureau is a service bureau that works for the mailer. The mailer's service bureau is responsible for coordinating the integration and enhancement of all of the lists house and outside lists being used in the marketing campaign. The mailer's service bureau is typically responsible for address correction, merge/purge, applying data models, and otherwise enhancing the data.

Source: NextMark, 13 August 2009 09:45:51, Externalindex/definition.jsp?glossaryTermId=a0800000000DiNkAAK

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