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Mailing Software

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Mailing Software - definitions

Mailing Software - Software used to presort and qualify a mailing list for discounted postage classes and rates. The local software is generally be used for Data Cleansing_ and management. Mailing lists can then be uploaded to the software provider for further processing (for a fee) such as comparison to the NCOA and CASS databases.

[Category=Direct Marketing ]

Source: Digital Formatting Services, 28 December 2011 09:59:36, http://www.digitalformattingservices.com/vdp_glossary.htm External


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Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl