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Market Convergence

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Market Convergence

marketing convergence is the orchestration of information technology, marketing and design required to ensure that companies present an integrated, consistent, clear and interactive message across all the media they use.

Marketing Convergence, Susan K. Jones & Edward J. Spiegel, July 2002, South-Western Educational Publishing - a division of Thomson Learning, Inc.

Source: NextMark, 14 August 2009 11:13:38, Externalindex/definition.jsp?glossaryTermId=a0800000000F3AWAA0

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