Market Penetration

Market Penetration - market penetration is the percentage of actual customers you have divided by the total number of consumers and/or businesses that define your market.

[Category=Database Marketing ]

Source: NextMark, 14 August 2009 11:11:59, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F8erAAC

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Market Penetration - The proportion of buyers on a file to the total list or to the total area. For business lists, penetration is usually analyzed by two- four and 8-digit SIC classifications.

[Category=Database Marketing ]

Source: Postcom, 19 March 2010 10:45:38, http://postcom.org/public/admail_image/glossary.htm