Choose Index below for a list of all words and phrases defined in this glossary.
Market Segmentation - Segmentation is the process of partitioning markets into groups of potential customers with similar needs and/or characteristics who are likely to exhibit similar purchase behavior.
[Category=Information Management ]
Source: Information-Management.com, 27 June 2010 08:49:53, http://www.information-management.com/glossary/m.html
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Market Segmentation - Segmentation is the process of partitioning markets into groups of potential customers with similar needs and/or characteristics who are likely to exhibit similar purchase behavior.
[Category=Data Management ]
Source: DataMentors, 23 August 2010 09:17:28, http://www.datamentors.com/News-and-Resources/Glossary.html
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl