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Marriage Mail

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Marriage Mail - definition(s)

Marriage Mail - A form of co-op in which the offers of two or more disparate mailers are combined in the same folder or envelope for delivery to the same household or establishment.

[Category=Database Marketing ]

Source: Postcom, 19 March 2010 10:48:47, http://postcom.org/public/admail_image/glossary.htm External

 

 

 

 

 


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl