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Master File / Masterfile

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Master File / Masterfile - definition(s)

Masterfile - A single combined file of all list inputs owned or controlled by a company, which can be found individually on subsidiary files. Publishers offer executives from multiple magazines. Mail order customers offer selects across product lines. Compilers offer any segment- consumer, business - embraced in the master file. Masterfiles provide large data banks now marketed in Science, Computers, Ethnics, Professionals, et al.

[Category=Database Marketing ]

Source: Postcom, 19 March 2010 10:49:16, External






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