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Matched City Pairs

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Matched City Pairs - definition(s)

Matched City Pairs - For testing purposes when individual markets must be utilized, a means to do A in city Y, but not B, while doing A and B in city X with the premise that the two cities are reasonably matched as to size, income spread, and type of lifestyles.

[Category=Database Marketing ]

Source: Postcom, 19 March 2010 10:51:53, External





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