Choose Index below for a list of all words and phrases defined in this glossary.
Matched City Pairs - For testing purposes when individual markets must be utilized, a means to do A in city Y, but not B, while doing A and B in city X with the premise that the two cities are reasonably matched as to size, income spread, and type of lifestyles.
[Category=Database Marketing ]
Source: Postcom, 19 March 2010 10:51:53, http://postcom.org/public/admail_image/glossary.htm
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