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Multi-Channel Marketer

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- A multi-channel marketer is a business that offers customers more than one way, media or response channel, to buy their product(s) and/or service(s).

Source: NextMark, 15 August 2009 12:01:49, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000F3AbAAK


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl