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Multi-Channel Marketing

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Multi-Channel Marketing - multi-channel marketing is the business process that offers customers more than one way to buy their product(s) and/or service(s). Multi-channel marketing often includes multiple media and response channels.

Source: NextMark, 15 August 2009 12:02:40, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000F3AgAAK

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