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Multichannel - definition(s)

Multichannel - Leveraging multiple points of contact. For example, multiple channels for a retailer to interact with customers could include website, email, wireless (WAP, SMS,/MMS, Call Center/CSR, printed catalog, kiosk, Point-of-Sale (POS), direct mailings, mass media, etc. The objective of multichannel marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate.

[Category=Data Quality ]

Stibo Systems, 24 May 2011 09:17:44, External 

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