Choose Index below for a list of all words and phrases defined in this glossary.
Multiple Buyers - Those who have made more than one purchase from the same mail order firm. (These can be selected on the basis of frequency.)
[Category=Database Marketing ]
Source: Postcom, 21 March 2010 10:49:28, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl