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Multivariate Testing

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Multivariate Testing - definition(s)

Multivariate testing - Is a process used in online marketing to test more than one component of a website to determine which variation of content is most effective. The concept is similar to A/B tests but the difference is that it can test a limitless number of combinations. Statistics of web visitors and their subsequent behaviour based on dynamically generated content, layout and offers are then collated. The results of the testing are used to inform decisions on how to improve website conversions.

[Category=Database Marketing ]

Source: DBG, 09 May 2011 08:29:03, External 

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