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Open Rate

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Open Rate - definition(s)

Open Rate - The percentage of total recipients who open a given email. An open is only counted when an invisible tracking image placed within an email by an Email Service Provider is viewed. This tracking image is not considered as having been viewed when an email is seen using an email client with images blocked, which makes Open Rates a less reliable metric than many realise.

[Category=Database Marketing ]

Source: DBG, 09 May 2011 08:33:21, External 

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