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Opt-in - definitions

Opt-in - opt-in is a method that enables individuals to elect to receive communications such as promotional materials from specified sources. This is typically presented as a checkbox that is not checked by default. To start receiving the communications, the individual take action by checking the box. Otherwise, they are not considered an opt-in.

Source: NextMark, 16 August 2009 10:38:52, ?glossaryTermId=a0800000000DiCUAA0 External

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Opt-in - When and individual chooses to receive emails ors newsletters from organizations or corporations. Also considered "giving permission". Opt-out is the decision to not receive emails.

[Category=Data Quality ]

Stibo Systems, 25 May 2011 08:30:35, External

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