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Paid Search

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Paid Search - paid search is also referred to as pay per click (PPC) - a method that retrieves URL listings based on who paid the most for keywords to appear at the top of the ranking on a search engine results page (SERP).

Source: NextMark, 17 August 2009 08:43:17, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000F8JuAAK

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl