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Pass-Along Effect

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Pass-Along Effect - definition(s)

Pass-Along Effect - Mailings to businesses may benefit from this effect as executives tend to forward particularly interesting mail to their associates. Businesses catalog mailers seek to harness this effect by printing a group of germane titles on the cover as a suggested routing for such pass-along readership.

[Category=Database Marketing ]

Source: Postcom, 26 March 2010 08:05:38, External






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