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Peripheral - definition(s)

Peripheral - Peripheral list thinking is the creation of a variant kind of audience from that specified. For example: To the parents of College Student or High School Student X; titling to Mrs. X from a list of doctors by name and address at home; Addressing_ a child by name, to attract the eye of the parent; inviting the new neighbors to view a new car at a given address.

[Category=Database Marketing ]

Source: Postcom, 26 March 2010 08:29:19, External






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