Choose Index below for a list of all words and phrases defined in this glossary.
Peripheral - Peripheral list thinking is the creation of a variant kind of audience from that specified. For example: To the parents of College Student or High School Student X; titling to Mrs. X from a list of doctors by name and address at home; Addressing_ a child by name, to attract the eye of the parent; inviting the new neighbors to view a new car at a given address.
[Category=Database Marketing ]
Source: Postcom, 26 March 2010 08:29:19, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl