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Permission-based Marketing - The practice of sending marketing communications only to recipients who have given their consent to receive them.
[Category=Database Marketing ]
Source: DBG, 10 May 2011 09:16:33, http://www.dbg.co.uk/glossary/1015
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl