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Personalized Marketing

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Personalised Marketing / Personalized Marketing - definitions

Personalized Marketing - A form of marketing that uses information contained in a database to customize the message delivered to each recipient (personalization). In contrast to mass marketing that targets broad markets segments, personalized marketing targets large volumes of individuals utilizing data-driven, automated processes.

[Category=Direct Marketing ]

Source: Digital Formatting Services, 31 December 2011 09:32:42, External 

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