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Point of Purchase (POP)

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Point of Purchase (POP) - A point of purchase (POP) is a place, like a cash register, where a product or service can be purchased. Also referred to as point of sale (POS).

Source: NextMark, 17 August 2009 14:28:36, Externalindex/definition.jsp?glossaryTermId=a0800000000F8fvAAC

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