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Point of Purchase Promotions (POP)

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Point of Purchase Promotions (POP) - definition(s)

Point of Purchase Promotions (POP) - Elements of promotional campaigns for products and services sold at retail that are prominently and timely displayed in lobby and counter areas.

[Category=Postal ]

Source: USPS, 18 October 2009 11:30:14, http://www.usps.com/cpim/ftp/pubs/pub32/pub32h_p.html External


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