Choose Index below for a list of all words and phrases defined in this glossary.
Preference centre or management - Usually built into a marketing database or as part of a database connected to your email marketing platform, preferences of clients and prospects in regards to the communications they wish to receive, are a vital component of the data collected and stored. Providing preference options is a proactive way to ensure your marketing communications are relevant - increasing engagement and response rates.
[Category=Database Marketing ]
Source: DBG, 10 May 2011 09:19:23, http://www.dbg.co.uk/glossary/1015
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl