Promoted Trends

Promoted Trends - Promoted Trends is an advertising concept introduced by twitter whereby brands have the ability to insert themselves into Twitter's Trending Topics list. Promoted Trends are paid for by brands and are marked as "Promoted" on Twitter. If a user clicks on the trending topic they are presented with the most popular search results along with a Promoted Tweet by the advertiser at the top.

[Category=Database Marketing ]

Source: DBG, 10 May 2011 09:22:22, http://www.dbg.co.uk/glossary/1015