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Propensity Modelling

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Propensity Modelling - definition(s)

Propensity modelling - Analysis and modelling to predict probability of actions to assist with company planning. analyses variables connected with customers to predict the probability of an outcome or response. This assists with planning future company strategies.

[Category=Database Marketing ]

Source: DBG, 10 May 2011 09:22:58, External 

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