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Prospecting - definition(s)

Prospecting - Mailings made to lists, usually untried, owned by others. It is not too well understood that prospecting to cold lists results in a cost to buy an inquiry or a sale 99% of the time.

[Category=Database Marketing ]

Source: Postcom, 29 March 2010 08:40:07, External





Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: