Choose Index below for a list of all words and phrases defined in this glossary.
Reactivation campaign - This is a technique designed to get dormant email recipients opening and clicking again. E.g. this might be used for people that have never responded to emails or those that used to respond but have suddenly stopped.
[Category=Database Marketing ]
Source: DBG, 11 May 2011 07:31:36, http://www.dbg.co.uk/glossary/1015
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl