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Search Engine Marketing (SEM)

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Search Engine Marketing (SEM) - search engine marketing (SEM) is the art of improving a particular web site's visibility by using search engine optimization (SEO) tactics or paying for listings on search engine results pages (SERP).

Source: NextMark, 19 August 2009 16:05:40, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000F0aeAAC

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl